Archive for the 'Web 2.0' Category

In the wild west of Social media marketing, it seems marketers and online retailers are both scratching their heads asking, “How do we measure our social media marketing efforts?” Internet Retailer Magazine recently interviewed me for an upcoming article in the May 2009 issue, asking me how to monetize Twitter (…for more on that topic, stay tuned in May for my forthcoming eBook, “Banking on Twitter.” If you subscribe to my blog, you’ll receive a FREE copy worth $49.99). My response to Internet Retailer involved explaining that in order to monetize any marketing effort, marketers first need to know how to measure it.

A good friend of mine is a talented artist and photographer who “hates all that networking mumbo-jumbo.”  She’s a purist in the purest sense of the word:  “Art for art’s sake”and all that .  Sadly, however, this doesn’t pay the bills.  At least, not right away, that is. Likewise, one of my followers on Twitter [...]

Speaking of metaphors, I have one for my social world. Response Magazine coined me a ’social butterfly.’ (I’ve always been pretty darned gregarious.) So this series of blogs, as well as my new outlook on social marketing revolves around the amazing butterfly. I am inspired by the thought of changing the way I think and do my job of direct marketing, into an ugly “snake-salesman” type of job, to an elegant, free flying insect that pollinates the flowers that make this world a better place to live in…

This past Friday, I was interviewed for Internet Retailer Magazine’s March issue. The story is something like, “How to Leverage Social Marketing for Retailers.” During the interview, I was asked if I thought that it was ethical to have one of my staff members using a pseudonym for our social marketing efforts. My answer is, “100% YES!”

I’m not a mom, but I’m a Gen x’er and I’m just now getting into this whole blog-social marketing-1:1 stuff. And I’ve been online and on the Web for over 15 years now. A brand called me is not a new concept. But I sure am interested and excited to see the application of the concept into the new”Web 2.0″ world.

The interested woman smiled back wryly. I added, “I am a Web 2.0 gal and this conference is mostly about Direct Response,” I explained, wondering if the blank look on her face was because I was speaking gobbly-gook from her perspective (ie: “Direct Response” and “Web 2.0″) or if it was simply a product of the wine I had already over-consumed.