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	<title>When e-Commerce Meets Community &#187; Marketing</title>
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		<title>Social Marketing University, Lesson 1: How Social Butterflies Pollinate</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html#comments</comments>
		<pubDate>Mon, 02 Mar 2009 08:30:01 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMU]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet Retail Magazine]]></category>
		<category><![CDATA[Response Magazine]]></category>

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		<description><![CDATA[Speaking of metaphors, I have one for my social world.  Response Magazine coined me a ’social butterfly.’  (I’ve always been pretty darned gregarious.)  So this series of blogs, as well as my new outlook on social marketing revolves around the amazing butterfly.  I am inspired by the thought of changing the way I think and do my job of direct marketing, into an ugly “snake-salesman” type of job, to an elegant, free flying insect that pollinates the flowers that make this world a better place to live in…]]></description>
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		<title>Is &#8220;A brand called You&#8221; making a comeback in 2009?</title>
		<link>http://www.susanmckenna.com/marketing/is-a-brand-called-you-making-a-comeback-in-2009.html</link>
		<comments>http://www.susanmckenna.com/marketing/is-a-brand-called-you-making-a-comeback-in-2009.html#comments</comments>
		<pubDate>Tue, 23 Dec 2008 19:57:14 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[susan mckenna]]></category>
		<category><![CDATA[Tom Peters]]></category>

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		<description><![CDATA[I'm not a mom, but I'm a Gen x'er and I'm just now getting into this whole blog-social marketing-1:1 stuff. And I've been online and on the Web for over 15 years now. A brand called me is not a new concept. But I sure am interested and excited to see the application of the concept into the new"Web 2.0" world.]]></description>
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		<title>I have only 3 things to say about SEO</title>
		<link>http://www.susanmckenna.com/marketing/search-engine-marketing/i-have-only-3-things-to-say-about-seo.html</link>
		<comments>http://www.susanmckenna.com/marketing/search-engine-marketing/i-have-only-3-things-to-say-about-seo.html#comments</comments>
		<pubDate>Fri, 12 Dec 2008 00:57:47 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[It’s the Long Tail all the way! Keep it clean folks…I’m referring to Chris Anderson’s latest book. If you haven’t already read it, DO. Content, Content, Content! (with a dash of html and a side of social marketing, please) Write it, distribute it, link to it, twitter, stumble, digg, de.licious and reddit It. Use a [...]]]></description>
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		<title>The Right Idea, in the Right Place at the Right Time</title>
		<link>http://www.susanmckenna.com/marketing/the-right-idea-in-the-right-place-at-the-right-time.html</link>
		<comments>http://www.susanmckenna.com/marketing/the-right-idea-in-the-right-place-at-the-right-time.html#comments</comments>
		<pubDate>Sun, 07 Dec 2008 08:45:41 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Speaking Engagements]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[career]]></category>

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		<description><![CDATA[The interested woman smiled back wryly.  I added, "I am a Web 2.0 gal and this conference is mostly about Direct Response," I explained, wondering if the blank look on her face was because I was speaking gobbly-gook from her perspective (ie:  "Direct Response" and "Web 2.0") or if it was simply a product of the wine I had already over-consumed.]]></description>
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