Is Social Marketing Ethical? 3 Golden Rules for Becoming an “ethical” Social Butterfly

Posted by Susan McKenna on 8th February 2009

This past Friday, I was interviewed for Internet Retailer Magazine’s March issue. The story is something like, “How to Leverage Social Marketing for Retailers.” During the interview, I was asked if I thought that it was ethical to have one of my staff members using a pseudonym for our social marketing efforts. My answer is, “100% YES!”

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