A good friend of mine is a talented artist and photographer who “hates all that networking mumbo-jumbo.”  She’s a purist in the purest sense of the word:  “Art for art’s sake”and all that .  Sadly, however, this doesn’t pay the bills.  At least, not right away, that is. Likewise, one of my followers on Twitter [...]

Speaking of metaphors, I have one for my social world. Response Magazine coined me a ’social butterfly.’ (I’ve always been pretty darned gregarious.) So this series of blogs, as well as my new outlook on social marketing revolves around the amazing butterfly. I am inspired by the thought of changing the way I think and do my job of direct marketing, into an ugly “snake-salesman” type of job, to an elegant, free flying insect that pollinates the flowers that make this world a better place to live in…