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	<title>When e-Commerce Meets Community &#187; e-commerce</title>
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	<description>Susan McKenna's Blog about the Business of Online Marketing</description>
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		<title>So you want to start an online business? The Beginner&#8217;s Mini-Guide for Where and How to Get Started</title>
		<link>http://www.susanmckenna.com/marketing/so-you-want-to-start-an-online-business-the-beginners-mini-guide-for-where-and-how-to-get-started.html</link>
		<comments>http://www.susanmckenna.com/marketing/so-you-want-to-start-an-online-business-the-beginners-mini-guide-for-where-and-how-to-get-started.html#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:24:45 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[Online Marketing]]></category>

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		<description><![CDATA[The Beginner's Mini-Guide for Starting a Successful Online Business: First, you need to evaluate your personality type and make sure you have the chops to self-police, self-motivate and self-discipline.]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Social Marketing University, Lesson 1: How Social Butterflies Pollinate</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html#comments</comments>
		<pubDate>Mon, 02 Mar 2009 08:30:01 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMU]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet Retail Magazine]]></category>
		<category><![CDATA[Response Magazine]]></category>

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		<description><![CDATA[Speaking of metaphors, I have one for my social world.  Response Magazine coined me a ’social butterfly.’  (I’ve always been pretty darned gregarious.)  So this series of blogs, as well as my new outlook on social marketing revolves around the amazing butterfly.  I am inspired by the thought of changing the way I think and do my job of direct marketing, into an ugly “snake-salesman” type of job, to an elegant, free flying insect that pollinates the flowers that make this world a better place to live in…]]></description>
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		<title>Is Social Marketing Ethical? 3 Golden Rules for Becoming an &#8220;ethical&#8221; Social Butterfly</title>
		<link>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html</link>
		<comments>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html#comments</comments>
		<pubDate>Sun, 08 Feb 2009 16:25:23 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Jessica Simpson]]></category>
		<category><![CDATA[proActive]]></category>
		<category><![CDATA[Vanessa Williiams]]></category>

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		<description><![CDATA[This past Friday, I was interviewed for Internet Retailer Magazine's March issue.  The story is something like, "How to Leverage Social Marketing for Retailers." During the interview, I was asked if I thought that it was ethical to have one of my staff members using a pseudonym for our social marketing efforts.  My answer is, "100% YES!"]]></description>
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