<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>When e-Commerce Meets Community &#187; E-Commerce</title>
	<atom:link href="http://www.susanmckenna.com/tag/e-commerce/feed" rel="self" type="application/rss+xml" />
	<link>http://www.susanmckenna.com</link>
	<description>Susan McKenna's Blog about the Business of Online Marketing</description>
	<lastBuildDate>Wed, 11 Jan 2012 16:28:09 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Last Minute Tips for Retailers: How to Reach Customers with Social Networks</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing/last-minute-tips-for-retailers-how-to-reach-customers-with-social-networks.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing/last-minute-tips-for-retailers-how-to-reach-customers-with-social-networks.html#comments</comments>
		<pubDate>Mon, 24 Oct 2011 16:15:49 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Internet Retailers]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Chain Store Age]]></category>
		<category><![CDATA[e-tailing]]></category>

		<guid isPermaLink="false">http://www.susanmckenna.com/?p=588</guid>
		<description><![CDATA[I was recently asked by a reporter from Chain Store Age Magazine if I have any last minute tips for retailers looking to reach people using social media like Facebook and Twitter.  The article will appear in the November issue of the magazine (print and online), but here&#8217;s a sneak peak to my blog subscribers: [...]]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-marketing/last-minute-tips-for-retailers-how-to-reach-customers-with-social-networks.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2 Web Trends E-tailers Should Watch</title>
		<link>http://www.susanmckenna.com/e-commerce/2-web-trends-e-tailers-should-watch.html</link>
		<comments>http://www.susanmckenna.com/e-commerce/2-web-trends-e-tailers-should-watch.html#comments</comments>
		<pubDate>Wed, 08 Dec 2010 16:00:39 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Internet Retailers]]></category>
		<category><![CDATA[penny auctions]]></category>
		<category><![CDATA[product distribution]]></category>
		<category><![CDATA[QRC]]></category>
		<category><![CDATA[quick response codes]]></category>
		<category><![CDATA[web trends]]></category>

		<guid isPermaLink="false">http://www.susanmckenna.com/?p=559</guid>
		<description><![CDATA[The other day, I was asked by a reporter what sites or trends did I think online retailers should be watching.  Here was my response]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/e-commerce/2-web-trends-e-tailers-should-watch.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So you want to start an online business? The Beginner&#8217;s Mini-Guide for Where and How to Get Started</title>
		<link>http://www.susanmckenna.com/marketing/so-you-want-to-start-an-online-business-the-beginners-mini-guide-for-where-and-how-to-get-started.html</link>
		<comments>http://www.susanmckenna.com/marketing/so-you-want-to-start-an-online-business-the-beginners-mini-guide-for-where-and-how-to-get-started.html#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:24:45 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online business]]></category>

		<guid isPermaLink="false">http://web61367.controlmywebsite.com/?p=452</guid>
		<description><![CDATA[The Beginner's Mini-Guide for Starting a Successful Online Business: First, you need to evaluate your personality type and make sure you have the chops to self-police, self-motivate and self-discipline.]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/so-you-want-to-start-an-online-business-the-beginners-mini-guide-for-where-and-how-to-get-started.html/feed</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Social Marketing University, Lesson 1: How Social Butterflies Pollinate</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html#comments</comments>
		<pubDate>Mon, 02 Mar 2009 08:30:01 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Marketing University]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet Retail Magazine]]></category>
		<category><![CDATA[Response Magazine]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=75</guid>
		<description><![CDATA[Speaking of metaphors, I have one for my social world.  Response Magazine coined me a ’social butterfly.’  (I’ve always been pretty darned gregarious.)  So this series of blogs, as well as my new outlook on social marketing revolves around the amazing butterfly.  I am inspired by the thought of changing the way I think and do my job of direct marketing, into an ugly “snake-salesman” type of job, to an elegant, free flying insect that pollinates the flowers that make this world a better place to live in…]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Social Marketing Ethical? 3 Golden Rules for Becoming an &#8220;ethical&#8221; Social Butterfly</title>
		<link>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html</link>
		<comments>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html#comments</comments>
		<pubDate>Sun, 08 Feb 2009 16:25:23 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Jessica Simpson]]></category>
		<category><![CDATA[proActive]]></category>
		<category><![CDATA[Vanessa Williiams]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=51</guid>
		<description><![CDATA[This past Friday, I was interviewed for Internet Retailer Magazine's March issue.  The story is something like, "How to Leverage Social Marketing for Retailers." During the interview, I was asked if I thought that it was ethical to have one of my staff members using a pseudonym for our social marketing efforts.  My answer is, "100% YES!"]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

