I was recently asked by a reporter from Chain Store Age Magazine if I have any last minute tips for retailers looking to reach people using social media like Facebook and Twitter.  The article will appear in the November issue of the magazine (print and online), but here’s a sneak peak to my blog subscribers: [...]

The other day, I was asked by a reporter what sites or trends did I think online retailers should be watching. Here was my response

The Beginner’s Mini-Guide for Starting a Successful Online Business: First, you need to evaluate your personality type and make sure you have the chops to self-police, self-motivate and self-discipline.

Speaking of metaphors, I have one for my social world. Response Magazine coined me a ’social butterfly.’ (I’ve always been pretty darned gregarious.) So this series of blogs, as well as my new outlook on social marketing revolves around the amazing butterfly. I am inspired by the thought of changing the way I think and do my job of direct marketing, into an ugly “snake-salesman” type of job, to an elegant, free flying insect that pollinates the flowers that make this world a better place to live in…

This past Friday, I was interviewed for Internet Retailer Magazine’s March issue. The story is something like, “How to Leverage Social Marketing for Retailers.” During the interview, I was asked if I thought that it was ethical to have one of my staff members using a pseudonym for our social marketing efforts. My answer is, “100% YES!”