Archive for the 'Speaking Engagements' Category

The Right Idea, in the Right Place at the Right Time

Posted by Susan McKenna on 7th December 2008

The interested woman smiled back wryly. I added, “I am a Web 2.0 gal and this conference is mostly about Direct Response,” I explained, wondering if the blank look on her face was because I was speaking gobbly-gook from her perspective (ie: “Direct Response” and “Web 2.0″) or if it was simply a product of the wine I had already over-consumed.

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