It’s the Long Tail all the way! Keep it clean folks…I’m referring to Chris Anderson’s latest book. If you haven’t already read it, DO. Content, Content, Content! (with a dash of html and a side of social marketing, please) Write it, distribute it, link to it, twitter, stumble, digg, de.licious and reddit It. Use a [...]

The interested woman smiled back wryly. I added, “I am a Web 2.0 gal and this conference is mostly about Direct Response,” I explained, wondering if the blank look on her face was because I was speaking gobbly-gook from her perspective (ie: “Direct Response” and “Web 2.0″) or if it was simply a product of the wine I had already over-consumed.