Speaking of metaphors, I have one for my social world. Response Magazine coined me a ’social butterfly.’ (I’ve always been pretty darned gregarious.) So this series of blogs, as well as my new outlook on social marketing revolves around the amazing butterfly. I am inspired by the thought of changing the way I think and do my job of direct marketing, into an ugly “snake-salesman” type of job, to an elegant, free flying insect that pollinates the flowers that make this world a better place to live in…

This past Friday, I was interviewed for Internet Retailer Magazine’s March issue. The story is something like, “How to Leverage Social Marketing for Retailers.” During the interview, I was asked if I thought that it was ethical to have one of my staff members using a pseudonym for our social marketing efforts. My answer is, “100% YES!”

I’m not a mom, but I’m a Gen x’er and I’m just now getting into this whole blog-social marketing-1:1 stuff. And I’ve been online and on the Web for over 15 years now. A brand called me is not a new concept. But I sure am interested and excited to see the application of the concept into the new”Web 2.0″ world.

It’s the Long Tail all the way! Keep it clean folks…I’m referring to Chris Anderson’s latest book. If you haven’t already read it, DO. Content, Content, Content! (with a dash of html and a side of social marketing, please) Write it, distribute it, link to it, twitter, stumble, digg, de.licious and reddit It. Use a [...]

The interested woman smiled back wryly. I added, “I am a Web 2.0 gal and this conference is mostly about Direct Response,” I explained, wondering if the blank look on her face was because I was speaking gobbly-gook from her perspective (ie: “Direct Response” and “Web 2.0″) or if it was simply a product of the wine I had already over-consumed.