Posted by Susan McKenna on 7th December 2008
The interested woman smiled back wryly. I added, “I am a Web 2.0 gal and this conference is mostly about Direct Response,” I explained, wondering if the blank look on her face was because I was speaking gobbly-gook from her perspective (ie: “Direct Response” and “Web 2.0″) or if it was simply a product of the wine I had already over-consumed.
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