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	<title>When e-Commerce Meets Community &#187; Twitter</title>
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	<description>Susan McKenna's Blog about the Business of Online Marketing</description>
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		<title>My Running List of Bad Twitter Direct Messages</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing/my-running-list-of-bad-twitter-direct-messages.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing/my-running-list-of-bad-twitter-direct-messages.html#comments</comments>
		<pubDate>Wed, 09 Dec 2009 21:00:22 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[SMU]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[tweeting]]></category>
		<category><![CDATA[twitter etiquette]]></category>

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		<description><![CDATA[I get very annoyed with people who ignore the unspoken rules of Twitter.  They aren&#8217;t hard&#8230;in fact, if anyone has been online for any length of time, s/he should know a few basic rules.  For example, you don&#8217;t type in ALL CAPS ALL OF THE TIME because that makes me shrivel up into my virtual [...]]]></description>
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		<title>My Big Fat Twitter Spammer-Scammers List</title>
		<link>http://www.susanmckenna.com/marketing/my-big-fat-twitter-spammer-scammers-list.html</link>
		<comments>http://www.susanmckenna.com/marketing/my-big-fat-twitter-spammer-scammers-list.html#comments</comments>
		<pubDate>Wed, 29 Apr 2009 18:30:19 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[twitter scams]]></category>
		<category><![CDATA[twitter spam]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=310</guid>
		<description><![CDATA[I don't know about you, but I'm sick and tired of getting Twitter auto-direct messages claiming that I can "get 10,000 followers in 90 days." That's BULL! ... Here's my growing list of the Biggest Twitter Spammer - Scammers:]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Social Marketing University, Lesson 2: Tracking Visitors and Sales from Social Media Marketing</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing-university-lesson-2-tracking-visitors-and-sales-from-social-media-marketing.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing-university-lesson-2-tracking-visitors-and-sales-from-social-media-marketing.html#comments</comments>
		<pubDate>Tue, 14 Apr 2009 13:00:29 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Metrics & ROI]]></category>
		<category><![CDATA[SMU]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Retailer]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[social butterflies]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[tracking social marketing]]></category>
		<category><![CDATA[Tracking Twitter]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=221</guid>
		<description><![CDATA[In the wild west of Social media marketing, it seems marketers and online retailers are both scratching their heads asking, "How do we measure our social media marketing efforts?" Internet Retailer Magazine recently interviewed me for an upcoming article in the May 2009 issue, asking me how to monetize Twitter (…for more on that topic, stay tuned in May for my forthcoming eBook, "Banking on Twitter." If you subscribe to my blog, you’ll receive a FREE copy worth $49.99).  My response to Internet Retailer involved explaining that in order to monetize any marketing effort, marketers first need to know how to measure it.]]></description>
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