Archive for the 'Social Marketing' Category

I’m not a mom, but I’m a Gen x’er and I’m just now getting into this whole blog-social marketing-1:1 stuff. And I’ve been online and on the Web for over 15 years now. A brand called me is not a new concept. But I sure am interested and excited to see the application of the concept into the new”Web 2.0″ world.

It’s the Long Tail all the way! Keep it clean folks…I’m referring to Chris Anderson’s latest book. If you haven’t already read it, DO. Content, Content, Content! (with a dash of html and a side of social marketing, please) Write it, distribute it, link to it, twitter, stumble, digg, de.licious and reddit It. Use a [...]

The interested woman smiled back wryly. I added, “I am a Web 2.0 gal and this conference is mostly about Direct Response,” I explained, wondering if the blank look on her face was because I was speaking gobbly-gook from her perspective (ie: “Direct Response” and “Web 2.0″) or if it was simply a product of the wine I had already over-consumed.