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	<title>When e-Commerce Meets Community &#187; Social Marketing</title>
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	<link>http://www.susanmckenna.com</link>
	<description>Susan McKenna's Blog about the Business of Online Marketing</description>
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		<title>Last Minute Tips for Retailers: How to Reach Customers with Social Networks</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing/last-minute-tips-for-retailers-how-to-reach-customers-with-social-networks.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing/last-minute-tips-for-retailers-how-to-reach-customers-with-social-networks.html#comments</comments>
		<pubDate>Mon, 24 Oct 2011 16:15:49 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Internet Retailers]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Chain Store Age]]></category>
		<category><![CDATA[e-tailing]]></category>

		<guid isPermaLink="false">http://www.susanmckenna.com/?p=588</guid>
		<description><![CDATA[I was recently asked by a reporter from Chain Store Age Magazine if I have any last minute tips for retailers looking to reach people using social media like Facebook and Twitter.  The article will appear in the November issue of the magazine (print and online), but here&#8217;s a sneak peak to my blog subscribers: [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Running List of Bad Twitter Direct Messages</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing/my-running-list-of-bad-twitter-direct-messages.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing/my-running-list-of-bad-twitter-direct-messages.html#comments</comments>
		<pubDate>Wed, 09 Dec 2009 21:00:22 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Marketing University]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[tweeting]]></category>
		<category><![CDATA[twitter etiquette]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=210</guid>
		<description><![CDATA[I get very annoyed with people who ignore the unspoken rules of Twitter.  They aren&#8217;t hard&#8230;in fact, if anyone has been online for any length of time, s/he should know a few basic rules.  For example, you don&#8217;t type in ALL CAPS ALL OF THE TIME because that makes me shrivel up into my virtual [...]]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-marketing/my-running-list-of-bad-twitter-direct-messages.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Big Fat Twitter Spammer-Scammers List</title>
		<link>http://www.susanmckenna.com/marketing/my-big-fat-twitter-spammer-scammers-list.html</link>
		<comments>http://www.susanmckenna.com/marketing/my-big-fat-twitter-spammer-scammers-list.html#comments</comments>
		<pubDate>Wed, 29 Apr 2009 18:30:19 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[twitter scams]]></category>
		<category><![CDATA[twitter spam]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=310</guid>
		<description><![CDATA[I don't know about you, but I'm sick and tired of getting Twitter auto-direct messages claiming that I can "get 10,000 followers in 90 days." That's BULL! ... Here's my growing list of the Biggest Twitter Spammer - Scammers:]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/my-big-fat-twitter-spammer-scammers-list.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Social Marketing University, Lesson 2: Tracking Visitors and Sales from Social Media Marketing</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing-university-lesson-2-tracking-visitors-and-sales-from-social-media-marketing.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing-university-lesson-2-tracking-visitors-and-sales-from-social-media-marketing.html#comments</comments>
		<pubDate>Tue, 14 Apr 2009 13:00:29 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Metrics & ROI]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Marketing University]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Retailer]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[social butterflies]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[tracking social marketing]]></category>
		<category><![CDATA[Tracking Twitter]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=221</guid>
		<description><![CDATA[In the wild west of Social media marketing, it seems marketers and online retailers are both scratching their heads asking, "How do we measure our social media marketing efforts?" Internet Retailer Magazine recently interviewed me for an upcoming article in the May 2009 issue, asking me how to monetize Twitter (…for more on that topic, stay tuned in May for my forthcoming eBook, "Banking on Twitter." If you subscribe to my blog, you’ll receive a FREE copy worth $49.99).  My response to Internet Retailer involved explaining that in order to monetize any marketing effort, marketers first need to know how to measure it.]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-marketing-university-lesson-2-tracking-visitors-and-sales-from-social-media-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Butterflying for The Artist: Getting Started</title>
		<link>http://www.susanmckenna.com/marketing/social-butterflying-for-the-artist-getting-started.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-butterflying-for-the-artist-getting-started.html#comments</comments>
		<pubDate>Mon, 09 Mar 2009 06:00:16 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Marketing University]]></category>
		<category><![CDATA[Caulder]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[marketing artwork]]></category>
		<category><![CDATA[Twitter Marketing]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=171</guid>
		<description><![CDATA[A good friend of mine is a talented artist and photographer who &#8220;hates all that networking mumbo-jumbo.&#8221;  She&#8217;s a purist in the purest sense of the word:  &#8220;Art for art&#8217;s sake&#8221;and all that .  Sadly, however, this doesn&#8217;t pay the bills.  At least, not right away, that is. Likewise, one of my followers on Twitter [...]]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-butterflying-for-the-artist-getting-started.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Marketing University, Lesson 1: How Social Butterflies Pollinate</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html#comments</comments>
		<pubDate>Mon, 02 Mar 2009 08:30:01 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Marketing University]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet Retail Magazine]]></category>
		<category><![CDATA[Response Magazine]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=75</guid>
		<description><![CDATA[Speaking of metaphors, I have one for my social world.  Response Magazine coined me a ’social butterfly.’  (I’ve always been pretty darned gregarious.)  So this series of blogs, as well as my new outlook on social marketing revolves around the amazing butterfly.  I am inspired by the thought of changing the way I think and do my job of direct marketing, into an ugly “snake-salesman” type of job, to an elegant, free flying insect that pollinates the flowers that make this world a better place to live in…]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Social Marketing Ethical? 3 Golden Rules for Becoming an &#8220;ethical&#8221; Social Butterfly</title>
		<link>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html</link>
		<comments>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html#comments</comments>
		<pubDate>Sun, 08 Feb 2009 16:25:23 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Jessica Simpson]]></category>
		<category><![CDATA[proActive]]></category>
		<category><![CDATA[Vanessa Williiams]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=51</guid>
		<description><![CDATA[This past Friday, I was interviewed for Internet Retailer Magazine's March issue.  The story is something like, "How to Leverage Social Marketing for Retailers." During the interview, I was asked if I thought that it was ethical to have one of my staff members using a pseudonym for our social marketing efforts.  My answer is, "100% YES!"]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is &#8220;A brand called You&#8221; making a comeback in 2009?</title>
		<link>http://www.susanmckenna.com/marketing/is-a-brand-called-you-making-a-comeback-in-2009.html</link>
		<comments>http://www.susanmckenna.com/marketing/is-a-brand-called-you-making-a-comeback-in-2009.html#comments</comments>
		<pubDate>Tue, 23 Dec 2008 19:57:14 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[susan mckenna]]></category>
		<category><![CDATA[Tom Peters]]></category>

		<guid isPermaLink="false">http://mckennasmark.wordpress.com/?p=27</guid>
		<description><![CDATA[I'm not a mom, but I'm a Gen x'er and I'm just now getting into this whole blog-social marketing-1:1 stuff. And I've been online and on the Web for over 15 years now. A brand called me is not a new concept. But I sure am interested and excited to see the application of the concept into the new"Web 2.0" world.]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/is-a-brand-called-you-making-a-comeback-in-2009.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I have only 3 things to say about SEO</title>
		<link>http://www.susanmckenna.com/marketing/search-engine-marketing/i-have-only-3-things-to-say-about-seo.html</link>
		<comments>http://www.susanmckenna.com/marketing/search-engine-marketing/i-have-only-3-things-to-say-about-seo.html#comments</comments>
		<pubDate>Fri, 12 Dec 2008 00:57:47 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://mckennasmark.wordpress.com/?p=3</guid>
		<description><![CDATA[It’s the Long Tail all the way! Keep it clean folks…I’m referring to Chris Anderson’s latest book. If you haven’t already read it, DO. Content, Content, Content! (with a dash of html and a side of social marketing, please) Write it, distribute it, link to it, twitter, stumble, digg, de.licious and reddit It. Use a [...]]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/search-engine-marketing/i-have-only-3-things-to-say-about-seo.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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