Archive for the 'Social Marketing' Category

Believe it or not, I’ve been on Twitter since 2007, thanks to one of my favorite employees @markglesne (he’s now a  rock-star-big-wig-online-executive-dude at some company in Thousand Oaks — Yay MARK!)  Mark pressed me for months  to get on this thing called Twitter and I resisted it with every bone in my body.  After all, [...]

I was recently asked by a reporter from Chain Store Age Magazine if I have any last minute tips for retailers looking to reach people using social media like Facebook and Twitter.  The article will appear in the November issue of the magazine (print and online), but here’s a sneak peak to my blog subscribers: [...]

I get very annoyed with people who ignore the unspoken rules of Twitter.  They aren’t hard…in fact, if anyone has been online for any length of time, s/he should know a few basic rules.  For example, you don’t type in ALL CAPS ALL OF THE TIME because that makes me shrivel up into my virtual [...]

I don’t know about you, but I’m sick and tired of getting Twitter auto-direct messages claiming that I can “get 10,000 followers in 90 days.” That’s BULL! … Here’s my growing list of the Biggest Twitter Spammer – Scammers:

In the wild west of Social media marketing, it seems marketers and online retailers are both scratching their heads asking, “How do we measure our social media marketing efforts?” Internet Retailer Magazine recently interviewed me for an upcoming article in the May 2009 issue, asking me how to monetize Twitter (…for more on that topic, stay tuned in May for my forthcoming eBook, “Banking on Twitter.” If you subscribe to my blog, you’ll receive a FREE copy worth $49.99). My response to Internet Retailer involved explaining that in order to monetize any marketing effort, marketers first need to know how to measure it.

A good friend of mine is a talented artist and photographer who “hates all that networking mumbo-jumbo.”  She’s a purist in the purest sense of the word:  “Art for art’s sake”and all that .  Sadly, however, this doesn’t pay the bills.  At least, not right away, that is. Likewise, one of my followers on Twitter [...]