http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html Susan McKenna's Blog about the Business of Online Marketing Wed, 30 Sep 2009 00:52:15 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html/comment-page-1#comment-4 Susan McKenna Mon, 09 Feb 2009 17:29:52 +0000 http://susanmckenna.com/?p=51#comment-4 Thanks for your comment Bryan. And I agree with you. That's why there are 3 Golden Rules. See Rule #3 in context to your comment, especially: "It’s important to me, to my employees’ dignity, and to the audience with whom they are speaking, that the conversation is genuine and honest. " Thanks for your comment Bryan. And I agree with you. That’s why there are 3 Golden Rules. See Rule #3 in context to your comment, especially: “It’s important to me, to my employees’ dignity, and to the audience with whom they are speaking, that the conversation is genuine and honest. “

]]> http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html/comment-page-1#comment-3 Bryan Mon, 09 Feb 2009 13:56:55 +0000 http://susanmckenna.com/?p=51#comment-3 I get what you are saying about the paid spokesperson in the DRTV spot. But in the case of blogging and social media, the expectation is that the writings are coming from people who have a point of view and are not compensated. when I see a celebrity on a TV spot, I know it is a commercial, and that they are being compensated. I get what you are saying about the paid spokesperson in the DRTV spot. But in the case of blogging and social media, the expectation is that the writings are coming from people who have a point of view and are not compensated. when I see a celebrity on a TV spot, I know it is a commercial, and that they are being compensated.

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