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	<title>When e-Commerce Meets Community &#187; Marketing</title>
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	<link>http://www.susanmckenna.com</link>
	<description>Susan McKenna's Blog about the Business of Online Marketing</description>
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		<title>My Running List of Bad Twitter Direct Messages</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing/my-running-list-of-bad-twitter-direct-messages.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing/my-running-list-of-bad-twitter-direct-messages.html#comments</comments>
		<pubDate>Wed, 09 Dec 2009 21:00:22 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[SMU]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[tweeting]]></category>
		<category><![CDATA[twitter etiquette]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=210</guid>
		<description><![CDATA[I get very annoyed with people who ignore the unspoken rules of Twitter.  They aren&#8217;t hard&#8230;in fact, if anyone has been online for any length of time, s/he should know a few basic rules.  For example, you don&#8217;t type in ALL CAPS ALL OF THE TIME because that makes me shrivel up into my virtual [...]]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-marketing/my-running-list-of-bad-twitter-direct-messages.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So you want to start an online business? The Beginner&#8217;s Mini-Guide for Where and How to Get Started</title>
		<link>http://www.susanmckenna.com/marketing/so-you-want-to-start-an-online-business-the-beginners-mini-guide-for-where-and-how-to-get-started.html</link>
		<comments>http://www.susanmckenna.com/marketing/so-you-want-to-start-an-online-business-the-beginners-mini-guide-for-where-and-how-to-get-started.html#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:24:45 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://web61367.controlmywebsite.com/?p=452</guid>
		<description><![CDATA[The Beginner's Mini-Guide for Starting a Successful Online Business: First, you need to evaluate your personality type and make sure you have the chops to self-police, self-motivate and self-discipline.]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/so-you-want-to-start-an-online-business-the-beginners-mini-guide-for-where-and-how-to-get-started.html/feed</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Bada Bing! Bada Boring&#8230;</title>
		<link>http://www.susanmckenna.com/marketing/bada-bing-bada-boring.html</link>
		<comments>http://www.susanmckenna.com/marketing/bada-bing-bada-boring.html#comments</comments>
		<pubDate>Thu, 04 Jun 2009 18:00:14 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Bruce Clay]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMX]]></category>
		<category><![CDATA[Steve Wiideman]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.susanmckenna.com/?p=346</guid>
		<description><![CDATA[For now, I agree with the pros like SEO Expert Steve Wiideman, who says, "In regards to Bing, I'm in agreement with some of the Rockstars here at smx that the change does create some skepticism]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/bada-bing-bada-boring.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>My Big Fat Twitter Spammer-Scammers List</title>
		<link>http://www.susanmckenna.com/marketing/my-big-fat-twitter-spammer-scammers-list.html</link>
		<comments>http://www.susanmckenna.com/marketing/my-big-fat-twitter-spammer-scammers-list.html#comments</comments>
		<pubDate>Wed, 29 Apr 2009 18:30:19 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[twitter scams]]></category>
		<category><![CDATA[twitter spam]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=310</guid>
		<description><![CDATA[I don't know about you, but I'm sick and tired of getting Twitter auto-direct messages claiming that I can "get 10,000 followers in 90 days." That's BULL! ... Here's my growing list of the Biggest Twitter Spammer - Scammers:]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/my-big-fat-twitter-spammer-scammers-list.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Social Marketing University, Lesson 2: Tracking Visitors and Sales from Social Media Marketing</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing-university-lesson-2-tracking-visitors-and-sales-from-social-media-marketing.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing-university-lesson-2-tracking-visitors-and-sales-from-social-media-marketing.html#comments</comments>
		<pubDate>Tue, 14 Apr 2009 13:00:29 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Metrics & ROI]]></category>
		<category><![CDATA[SMU]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Retailer]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[social butterflies]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[tracking social marketing]]></category>
		<category><![CDATA[Tracking Twitter]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=221</guid>
		<description><![CDATA[In the wild west of Social media marketing, it seems marketers and online retailers are both scratching their heads asking, "How do we measure our social media marketing efforts?" Internet Retailer Magazine recently interviewed me for an upcoming article in the May 2009 issue, asking me how to monetize Twitter (…for more on that topic, stay tuned in May for my forthcoming eBook, "Banking on Twitter." If you subscribe to my blog, you’ll receive a FREE copy worth $49.99).  My response to Internet Retailer involved explaining that in order to monetize any marketing effort, marketers first need to know how to measure it.]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-marketing-university-lesson-2-tracking-visitors-and-sales-from-social-media-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Butterflying for The Artist: Getting Started</title>
		<link>http://www.susanmckenna.com/marketing/social-butterflying-for-the-artist-getting-started.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-butterflying-for-the-artist-getting-started.html#comments</comments>
		<pubDate>Mon, 09 Mar 2009 06:00:16 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Butterflying]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Caulder]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[marketing artwork]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=171</guid>
		<description><![CDATA[A good friend of mine is a talented artist and photographer who &#8220;hates all that networking mumbo-jumbo.&#8221;  She&#8217;s a purist in the purest sense of the word:  &#8220;Art for art&#8217;s sake&#8221;and all that .  Sadly, however, this doesn&#8217;t pay the bills.  At least, not right away, that is. Likewise, one of my followers on Twitter [...]]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-butterflying-for-the-artist-getting-started.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Marketing University, Lesson 1: How Social Butterflies Pollinate</title>
		<link>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html</link>
		<comments>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html#comments</comments>
		<pubDate>Mon, 02 Mar 2009 08:30:01 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SMU]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet Retail Magazine]]></category>
		<category><![CDATA[Response Magazine]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=75</guid>
		<description><![CDATA[Speaking of metaphors, I have one for my social world.  Response Magazine coined me a ’social butterfly.’  (I’ve always been pretty darned gregarious.)  So this series of blogs, as well as my new outlook on social marketing revolves around the amazing butterfly.  I am inspired by the thought of changing the way I think and do my job of direct marketing, into an ugly “snake-salesman” type of job, to an elegant, free flying insect that pollinates the flowers that make this world a better place to live in…]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/social-marketing-university-how-social-butterflies-pollinate.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Social Marketing Ethical? 3 Golden Rules for Becoming an &#8220;ethical&#8221; Social Butterfly</title>
		<link>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html</link>
		<comments>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html#comments</comments>
		<pubDate>Sun, 08 Feb 2009 16:25:23 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Jessica Simpson]]></category>
		<category><![CDATA[proActive]]></category>
		<category><![CDATA[Vanessa Williiams]]></category>

		<guid isPermaLink="false">http://susanmckenna.com/?p=51</guid>
		<description><![CDATA[This past Friday, I was interviewed for Internet Retailer Magazine's March issue.  The story is something like, "How to Leverage Social Marketing for Retailers." During the interview, I was asked if I thought that it was ethical to have one of my staff members using a pseudonym for our social marketing efforts.  My answer is, "100% YES!"]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/is-social-marketing-ethical-3-golden-rules-for-becoming-an-ethical-social-butterfly.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is &#8220;A brand called You&#8221; making a comeback in 2009?</title>
		<link>http://www.susanmckenna.com/marketing/is-a-brand-called-you-making-a-comeback-in-2009.html</link>
		<comments>http://www.susanmckenna.com/marketing/is-a-brand-called-you-making-a-comeback-in-2009.html#comments</comments>
		<pubDate>Tue, 23 Dec 2008 19:57:14 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[susan mckenna]]></category>
		<category><![CDATA[Tom Peters]]></category>

		<guid isPermaLink="false">http://mckennasmark.wordpress.com/?p=27</guid>
		<description><![CDATA[I'm not a mom, but I'm a Gen x'er and I'm just now getting into this whole blog-social marketing-1:1 stuff. And I've been online and on the Web for over 15 years now. A brand called me is not a new concept. But I sure am interested and excited to see the application of the concept into the new"Web 2.0" world.]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/is-a-brand-called-you-making-a-comeback-in-2009.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I have only 3 things to say about SEO</title>
		<link>http://www.susanmckenna.com/marketing/search-engine-marketing/i-have-only-3-things-to-say-about-seo.html</link>
		<comments>http://www.susanmckenna.com/marketing/search-engine-marketing/i-have-only-3-things-to-say-about-seo.html#comments</comments>
		<pubDate>Fri, 12 Dec 2008 00:57:47 +0000</pubDate>
		<dc:creator>Susan McKenna</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://mckennasmark.wordpress.com/?p=3</guid>
		<description><![CDATA[It’s the Long Tail all the way! Keep it clean folks…I’m referring to Chris Anderson’s latest book. If you haven’t already read it, DO. Content, Content, Content! (with a dash of html and a side of social marketing, please) Write it, distribute it, link to it, twitter, stumble, digg, de.licious and reddit It. Use a [...]]]></description>
		<wfw:commentRss>http://www.susanmckenna.com/marketing/search-engine-marketing/i-have-only-3-things-to-say-about-seo.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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