Archive for the 'Online Marketing' Category

Get answer to the 5 W’s about online marketing from internet expert, Susan A. McKenna.

Twitter House Rules – A Reminder About Twitiquette

Posted by Susan McKenna on 3rd April 2012

Believe it or not, I’ve been on Twitter since 2007, thanks to one of my favorite employees @markglesne (he’s now a  rock-star-big-wig-online-executive-dude at some company in Thousand Oaks — Yay MARK!)  Mark pressed me for months  to get on this thing called Twitter and I resisted it with every bone in my body.  After all, [...]

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The M-Commerce Revolution

Posted by Susan McKenna on 15th December 2011

Yes, it’s coming, folks.  Actually, on second thought, it’s already here.  Google the term and you’ll find 3.23 million results pages. Stay tuned for my top 12 trends for 2012…   References: http://mashable.com/2010/07/22/2010-mobile-commerce-trends/   http://www.retailerdaily.com/entry/52251/online-retailers-involved-m-commerce/ http://www.ecommercetimes.com/perl/section/m-commerce/ http://en.wikipedia.org/wiki/Mobile_commerce   M-Commerce for Direct Response Marketers   M-Commerce for Retailers, including Internet Retailers   M-Commerce for B-to-B Marketers

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Last Minute Tips for Retailers: How to Reach Customers with Social Networks

Posted by Susan McKenna on 24th October 2011

I was recently asked by a reporter from Chain Store Age Magazine if I have any last minute tips for retailers looking to reach people using social media like Facebook and Twitter.  The article will appear in the November issue of the magazine (print and online), but here’s a sneak peak to my blog subscribers: [...]

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My Running List of Bad Twitter Direct Messages

Posted by Susan McKenna on 9th December 2009

I get very annoyed with people who ignore the unspoken rules of Twitter.  They aren’t hard…in fact, if anyone has been online for any length of time, s/he should know a few basic rules.  For example, you don’t type in ALL CAPS ALL OF THE TIME because that makes me shrivel up into my virtual [...]

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So you want to start an online business? The Beginner’s Mini-Guide for Where and How to Get Started

Posted by Susan McKenna on 29th July 2009

The Beginner’s Mini-Guide for Starting a Successful Online Business: First, you need to evaluate your personality type and make sure you have the chops to self-police, self-motivate and self-discipline.

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Bada Bing! Bada Boring…

Posted by Susan McKenna on 4th June 2009

For now, I agree with the pros like SEO Expert Steve Wiideman, who says, “In regards to Bing, I’m in agreement with some of the Rockstars here at smx that the change does create some skepticism

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