Archive for the 'Online Marketing' Category

Tweet In about 30 minutes, I’m speaking on a panel at the ERA’s Great Ideas Summit about “How to Have it All – Integrating Traditional and New Media.”  The discussion will center around the innate collaboration (and knowledge) marketers, especially direct response marketers, must have when looking to connect traditional media — such as TV, radio, print [...]

Tweet Anyone else notice the annoying Facebook sound notifications that seem to have popped up around the first part of 2013?   Or maybe you haven’t yet figured out where those mysterious beeps are coming from when you’re at  work?  Well, Facebook made a change again, didn’t tell anyone (again) and re-set your sound notifications [...]

Tweet I’m very excited to be speaking on a panel at the Electronic Retailing Association’s “Great Ideas Summit” this February in Miami, FL.  If you haven’t already gotten tickets, you can purchase them from their website, HERE. How to Have It ALL: Integrating Traditional and New Media 2:15 pm — 3:15 pm Moderator: Fern Lee, THOR [...]

Tweet Believe it or not, I’ve been on Twitter since 2007, thanks to one of my favorite employees @markglesne (he’s now a  rock-star-big-wig-online-executive-dude at some company in Thousand Oaks — Yay MARK!)  Mark pressed me for months  to get on this thing called Twitter and I resisted it with every bone in my body.  After [...]

Tweet Yes, it’s coming, folks.  Actually, on second thought, it’s already here.  Google the term and you’ll find 3.23 million results pages. Stay tuned for my top 12 trends for 2012…   References: http://mashable.com/2010/07/22/2010-mobile-commerce-trends/   http://www.retailerdaily.com/entry/52251/online-retailers-involved-m-commerce/ http://www.ecommercetimes.com/perl/section/m-commerce/ http://en.wikipedia.org/wiki/Mobile_commerce   M-Commerce for Direct Response Marketers   M-Commerce for Retailers, including Internet Retailers   M-Commerce for B-to-B Marketers

Tweet I was recently asked by a reporter from Chain Store Age Magazine if I have any last minute tips for retailers looking to reach people using social media like Facebook and Twitter.  The article will appear in the November issue of the magazine (print and online), but here’s a sneak peak to my blog [...]