About Susan

Susan McKenna

Susan McKenna has been an e-Commerce marketer and entrepreneur for close to 15 years. She is a self-proclaimed “child of the web,” who has helped build profitable Web channels for companies including Toyota Motor Sales, Anthem (formerly Wellpoint) and dozens of medium and small businesses.  Susan’s most recent assignment tasked her with developing an extensive online marketing business for vitamin supplement marketer Nature Trade, the makers of SwissLabs vitamins, online e-tailer of supplements, VitaminRX, and alternative health media network, Alternative Health Journal and Health Radio.

Over the years, Susan has owned (or currently still owns) online businesses including StinksnThings, BuzzHumor, LeadCentric, Open Traffic School, Licensed Learning, and McKenna’s Marketing. Susan holds a Bachelor’s Degree in English & Communications from Adams State College in Colorado.

Publications
Susan has been featured in magazines such as the June 2008 cover story of Response Magazine and the March 2009 issue of Internet Retailer. These same publications often consult with Susan regarding social marketing and e-commerce programs.

To contact Susan for a story, industry report, survey or to have her become a contributor for your publication, please fill out the form HERE.

Speaking
Susan’s depth of knowledge and real-world successes have earned her a reputation as a dynamic speaker, a hands-on presenter and a voice to be heard on Internet topics ranging from e-commerce, e-communities, social marketing, content management systems, search engine marketing and online viral marketing tactics. She has been a featured presenter at conferences including Response 2008. Susan’s 2009 workshops include, “Social Marketing University: The beginner’s guide to making money from all that chatter!” and “When e-commerce meets community: how social networks can help you build your business locally or nationally.” If you would like Susan to present at your next event or workshop, please fill out the form HERE.