Is Social Media Good for Disciplining Your Kids?

Posted by Susan McKenna on 27th April 2012

I read an interesting and somewhat disturbing article today that made me want to write this quick post.  That article was about a woman in Ohio who used Facebook to discipline her daughter publicly.   The basic idea was that her mom was fed up that her daughter was acting a fool in public and [...]

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Twitter House Rules – A Reminder About Twitiquette

Posted by Susan McKenna on 3rd April 2012

Believe it or not, I’ve been on Twitter since 2007, thanks to one of my favorite employees @markglesne (he’s now a  rock-star-big-wig-online-executive-dude at some company in Thousand Oaks — Yay MARK!)  Mark pressed me for months  to get on this thing called Twitter and I resisted it with every bone in my body.  After all, [...]

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The M-Commerce Revolution

Posted by Susan McKenna on 15th December 2011

Yes, it’s coming, folks.  Actually, on second thought, it’s already here.  Google the term and you’ll find 3.23 million results pages. Stay tuned for my top 12 trends for 2012…   References: http://mashable.com/2010/07/22/2010-mobile-commerce-trends/   http://www.retailerdaily.com/entry/52251/online-retailers-involved-m-commerce/ http://www.ecommercetimes.com/perl/section/m-commerce/ http://en.wikipedia.org/wiki/Mobile_commerce   M-Commerce for Direct Response Marketers   M-Commerce for Retailers, including Internet Retailers   M-Commerce for B-to-B Marketers

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Last Minute Tips for Retailers: How to Reach Customers with Social Networks

Posted by Susan McKenna on 24th October 2011

I was recently asked by a reporter from Chain Store Age Magazine if I have any last minute tips for retailers looking to reach people using social media like Facebook and Twitter.  The article will appear in the November issue of the magazine (print and online), but here’s a sneak peak to my blog subscribers: [...]

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2 Web Trends E-tailers Should Watch

Posted by Susan McKenna on 8th December 2010

The other day, I was asked by a reporter what sites or trends did I think online retailers should be watching. Here was my response

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My Running List of Bad Twitter Direct Messages

Posted by Susan McKenna on 9th December 2009

I get very annoyed with people who ignore the unspoken rules of Twitter.  They aren’t hard…in fact, if anyone has been online for any length of time, s/he should know a few basic rules.  For example, you don’t type in ALL CAPS ALL OF THE TIME because that makes me shrivel up into my virtual [...]

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